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About us

/ About us /

We are committed to fostering agriculture for the next generations,
staying close to the local community, and
connecting places and people.
AgVenture Lab is a place designed to solve social issues related to food, agriculture, and life, and to foster a prosperous community, by taking advantage of the JA Group's comprehensive business domains.

Ag Venture Lab

About AgVenture Lab

Based on the spirit of the JA Group's "Yui",
AgVenture Lab is an open place where wisdom, ideas, and people gather to
circulate and share value for a better society through technology and innovation.

What is “Yui”?

Yui is a system in Japan, which has been handed down from ancient times, where residents in local communities mutually cooperate and provide aid in the hard labor of rice planting and harvesting.


How do we create innovation?

We are engaged in supporting to find and sprout not only established services, but also small seed phase technologies and ideas.

Target Area

Target areas of AgVenture Lab


Stakeholders in AgVenture Lab


Activities of AgVenture Lab



Corporate name
General Incorporated Association AgVenture Lab
Koki Ogino (Special Counselor of The Norinchukin Bank)

・Central Union of Agricultural Co-operatives

・National Federation of Agricultural Cooperative Associations

・National Mutual Insurance Federation of Agricultural Cooperatives

・The Norinchukin Bank

・Ie-No-Hikari Association

・The Japan Agricultural News

・National Welfare Federation of Agricultural Cooperatives

・Nokyo Tourist Corporation

Otemachi Bldg. 9F, 1-6-1 Otemachi, Chiyoda-ku, Tokyo 100-0004
Transportation access
Direct connection from Otemachi Station on Tokyo Metro and Toei Mita Line, or 10-minute walk from Marunouchi North Exit of JR Tokyo Station