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AgVenture Lab is operated by experts in a variety of areas including agriculture, technologies and collaboration with startup companies. The personnel at the Lab will fully promote efforts for solving social issues through the operation of AgVenture Lab!

Members

Hiroshi Shinohara

ラボ運営・全体総括

Operation of Lab,General Management

Favorite produce:rice(Milky Queen)

Takeshi Ue

DX Promotion, Business Development

Favorite produce:pepper, wasabi

Satoru Funabashi

Operation of Lab

Accelerator Program, Corporate Liaison

Favorite produce:Manchurian wild rice (Zizania latifolia)

Takahiro Kanematsu

from ZEN-NOH

Accelerator Program

Favorite produce:rice for sake

Yuko Hiratsuka

Operation of Lab

Education Business

Favorite produce:peach

Yuichi Kobayashi

from Norinchukin

CVC, Research (overseas)

Favorite produce:garlic

Noriaki Shimada

from Norinchukin

Development of Apps, DX Promotion

Favorite produce:Kodaira blueberry

Kenichi Katsuhara

from Norinchukin

CVC, Research (overseas)

Favorite produce:Japanese onion

Kensuke Funaki

教育事業

Education Business, DX Promotion

Favorite produce:rice

Kanae Sasaki

Operation of Lab,Education Business

教育事業

Favorite produce:Tsuyahime, fava bean

Anna Sasaki

教育事業

Education Business, Business Development

Favorite produce:bamboo shoot

Kenjiro Kato

Operation of Lab

Favorite produce:mango

Takuya Waragai

from Norinchukin

Development of Apps

Favorite produce:shiitake mushroom

Hiroyuki Ooka

Accelerator Program, Corporate Liaison

外部連携

Favorite produce:spinach, cabbage, peach

Xining Wang

Education Business, DX Promotion

Favorite produce:maize

Reika Goto

広報PR・事業開発

Public Relations, Business Development

Favorite produce:apple

Yuko Kubota

Operation of Lab,Collaboration with Universities

Favorite produce:spring cabbage

Yoko Hosono

from ZEN-NOH

Public Relations, Education Business

Favorite produce:garland chrysanthemum

Kana Koga

Public Relations

Favorite produce:rice

Tsuyoshi Fuyama

DX Promotion, Business Development

Favorite produce:milk

Chihiro Osada

Accelerator Program

Favorite produce:sweet potato(silk suite)

Hirofumi Takano

from Norinchukin

Development of Apps

Favorite produce:tomato

Takuya Sakamoto

Incubation Program

Favorite produce:yuzu

Saori Hatakeyama

Incubation Program

Favorite produce:kale

Masaki Arai

from Norinchukin

Development of Apps

Favorite produce:Fukaya green onion

Akiko Matsumoto

Accelerator Program

Favorite produce:sweet potato

Rei Akiyama

Accelerator Program

Favorite produce:konjac,melon

Greeting

Greetings from the CEO and Executive Director

CEO
Koki Ogino
AgVenture Lab is a place where like-minded people gather to promptly identify agricultural and social issues and persistently try to solve them. With diverse people gathering here, including farmers, entrepreneurs, and engineers, the Lab will seek technologies and ideas that are in the small seed phase, sprout them, and make the agricultural business more attractive.

[Background]

Joined The Norinchukin Bank in 1990. Engaged in system development of securities and data warehouse, and IT risk management. Studied Internet Business at the University of California, Berkeley, in 2000. After serving as Executive Officer and General Manager of Digital Innovation Division, he has served as CEO of AgVenture Lab since 2019 and Special Counselor of The Norinchukin Bank since 2021.

Executive Director
Youichi Koenuma
Five years have passed since the AgVenture Lab was established, and the progress we have made so far is gradually beginning to bear fruit. From this point on, it is important for the JA Group as a whole to achieve concrete results and grow together with our stakeholders. Furthermore, we aim to continue to be an organization that supports ambitious efforts to address social issues facing "food," "agriculture," and "life," and to pursue their potential in order to make society as a whole more vibrant.

[Background]

In 1988, he joined the National Federation of Agricultural Cooperatives and was assigned to the Rice Department. Thereafter, he was engaged in administrative operations such as planning, human resources, and public relations. He has served as Deputy General Manager of the Iwate Prefectural Headquarters and General Manager of the Audit Department at the head office, and since 2024 has served as Executive Director of AgVenture Lab and Counselor of the National Federation of Agricultural Cooperatives.